Why Showing Diversity in Ads Often Feels Inauthentic Longterm
Representation without cultural context is just decoration—and audiences can feel it. They know when they’re being truly seen, and when they’re simply being sold an idea of “inclusion” that stays skin-deep. Often, people think representation is just about showing people of different races on screen, but that alone isn’t true diversity. Real diversity is about culture: the values, habits, humor, and experiences that shape who people are. In America today—especially when marketing to Millennials, Gen Z, and Gen Alpha—culture is complex and layered. These generations are more diverse and interconnected than ever, often growing up in multicultural households, juggling traditions from different worlds, and navigating identities shaped by both heritage and contemporary influences. If we’re still calling surface-level casting a ‘win’ in 2025, we’ve missed the point. Big or obvious displays aren’t always necessary; often it’s the small, relatable moments that resonate most. The fact tha...